AI is changing how decisions are made.
Many executives are being forced to move before they can explain, defend, or trust these decisions.
Companies are spending more on AI while clarity, confidence, and control are eroding.
SERVICES THAT MOVE AT THE SPEED OF INNOVATION
Your problem is not AI.
It’s what AI does to executive decision-making.
AI is creating extraordinary opportunites. But signals now come from everywhere, dashboards, models, vendors, algorithms, internal teams, and the ability to explain, defend, and learn from those decisions has not kept up.
This creates a hidden failure mode: the loss of decision defensibility around AI investment and value realization. When leaders cannot explain what is working, what is failing, or what is safe to change, they are forced into hesitation or over-commitment. Both destroy value.
This is where we help.
We restore clarity and defensibility around AI-influenced decisions so executives can move forward without losing control.
Ask yourself:
Most executives can answer one of these. Very few can answer all three.
THIS BREAKDOWN SHOWS UP IN TWO MOMENTS
Which one are you in?
You may recognize the pressure: boards asking about AI ROI, CIOs defending platforms, and business units pushing new vendors.
About to invest
You are under pressure to commit to new AI tools and platforms. The decisions you make now will quietly lock in how your organization operates.
Already invested
You have AI platforms and initiatives in place. Clarity around ROI, adoption, scaling, and value realization is becoming harder to defend.
We believe in ‘Execution Beyond Vision,’ bridging the gap between strategy and execution. Our approach gives businesses access to the strategic guidance and decision-making expertise typically reserved for the Fortune 500, delivered in a way that scales to the realities of mid-market and growth organizations.
Phil Lurie
Founder, Logical Approach
A STRONG HISTORY OF SUCCESS
Our Clients
WHY OUR CLIENTS TRUST US
Our Team
For over 40 years, Logical Approach has supported clients in making strategic decisions that carry real financial, operational, and political consequences. Our leadership team brings together former Fortune 500 executives and senior Big 4 leaders who have owned those decisions firsthand.
We have led M&A, digital transformation, and large-scale operating changes from the inside, accountable for outcomes rather than recommendations. That lived experience shapes how we work. We understand how strategy, technology, and organizational reality collide when stakes are high. This is why our clients trust us.
Our small, senior teams consistently deliver greater impact, higher client satisfaction, and lower overhead than traditional engagement models. Senior leaders remain directly engaged throughout the work, accelerating decisions and avoiding the overhead typical of layered staffing models.