Realize your potential
Logical Approach is an innovation driven, professional services firm providing clients with solutions to their critical business needs. From reorganizations, raising investment funds, and divesting non-core business, to providing and implementing actionable and pragmatic business solutions, we are results and bottom line driven.
Our Leadership
Phil Lurie
FOUNDER
Phil’s acumen for technology began at the National Science Foundation at Stevens Institute of Technology where he studied mathematics and computer science, learning to code on IBM mainframes, and then using that experience to teach programming using time sharing technology. His undergraduate research was funded by NASA and later by the NIH while studying origins of life chemistry using his software skills.
With advanced degrees in chemistry, Phil’s early career began in pharmaceuticals, developing blood test and consumer products, but he transitioned full-time to IT in 1980, authoring technology plans for the NYSE and American Stock Exchanges, while at the Securities Industries Corporation (SIAC). He then went on to become CIO at Simon & Schuster.
After working at Deloitte Consulting and PWC, Phil founded Logical Approach, providing due diligence and M&A support for Private Equity, Venture Capital and Industry buyers. His team guided the spinoff of Magellan Pipeline from Williams Energy, and aided Nucor Steel in the acquisition of several retired steel mills. During a consulting assignment at SAP he accepted a full-time position with them as VP of Business Operations, and Phil now rejoins Logical Approach where he most recently facilitated the merger of two not-for-for profit organizations, focusing on the emotional and practical financial issues involved in such a venture.
An avid social advocate and educator, Phil has also been an Adjunct Professor at Rensselaer Polytechnic Institute and has published work through John Hopkins University.
Euki Binns
SENIOR PARTNER
Euki is a former professional athlete that has worked at an international level with some of the most recognized names in thoroughbred racing. She has appeared in talk shows, commercials, magazine and other news and entertainment media over the years, and has worked behind the scenes for NBC and NBC Sports Network on their nationally televised equestrian events.
She obtained her undergraduate and graduate degrees from the University of Texas’ prestigious McCombs School of Business, in the top accounting program in the country, and is an alumna of Deloitte. After Deloitte, Euki joined us at Logical Approach on our M&A, Start-up and Venture Capital projects, and as a project manager developing and executing global information technology strategies and IT implementation plans. Her work focused on the financial planning and cost capitalizations of IT projects to ensure her clients realized measurable financial returns on their technology investments.
She has founded several companies over the years, and now returns to Logical Approach where she enjoys helping clients manage their business development activities with a focus on Start-ups, M&A, Due Diligence and Post Deal Integration. She consults in business strategy and implementation, financial planning, project management, training program development, marketing and brand management.
In her spare time, she continues to run an equine consultancy and can still be found at the barn teaching, writing educational material, and working on special cases in equine rehabilitation.
Stephan Steiner
PARTNER
Stephan is a recognized leader in global Digital Transformation with a proven track record of leveraging next-generation technologies to enhance customer experiences and accelerate business growth. His strategic leadership integrates AI-driven automation, hyper-personalization, and data-driven decision-making, seamlessly connecting Go-to-Market strategy with execution to deliver measurable impact across Marketing, Sales, Customer Success, and IT.
With extensive experience in both B2C and B2B Fortune 100 cloud industries, Stephan is known for building high-performing teams and forging global partnerships that drive transformative change. He has led cross-functional business and engineering teams, consistently delivering innovative solutions that expedite time to market, streamline agile product launches, and fuel substantial business expansion. His proven approach accelerates operational processes, unlocks efficiencies, and drives significant growth.
He is a trusted advisor, thought leader, and industry voice on “AI-in-Business”.
Kirsten Boileau
PARTNER
Kirsten is a global authority on digital transformation with deep expertise in LinkedIn Sales Navigator, Social Selling, role-based learning, the psychology of learning, and employee development. During her 17-year tenure at SAP, she became the first person in the world to have the job of implementing a Social Selling program, including training, communications, overall program infrastructure, and analytics.
She co-managed that multi-award-winning global program at SAP for seven years, then moved on to building functional learning programs for Marketing, and most recently supported Leadership growth and development programs. She has extensive experience in building large-scale, impactful learning programs, as well as driving leadership and change management initiatives.
In 2023, Kirsten launched her own consulting business, Tairo Consulting, which supports small business owners who want to offer learning & development opportunities to support employee upskilling, reskilling, and overall growth. She is a regular guest speaker and panelist on podcasts and at events.
Sylvie Lachkar
PARTNER
Sylvie has worked her way up the ranks of the major technology companies over the past thirty-four years, in marketing, partner management, business development and training roles. She co-ran the Social Selling program for Global and managed the global social media program of “SAP Industries” thought leadership content.
She is now an entrepreneur, advising, coaching and training enterprises in their business growth through Social Selling, Employee Advocacy, Gen AI and executive influence, and has been working worldwide for the past ten years, supporting sales teams and executives.
Sylvie has compiled this wealth of experience into a book she has co-written with Hervé Kabla, “Mastering Social Selling Like a Boss”. In her book, she shares key insights on corporate communication models and how businesses can successfully strengthen their relationship with clients through social networks. She is an expert in networking and knows how to use social networks to their full and powerful potential.
A passion for success
Logical Approach is a small firm with big values and broad experience. We recognize what differentiates the great from the merely successful is the ability to bring passion, creativity and ingenuity to every encounter, every engagement, every time. When these values are combined with deep knowledge of the traditional Big 4 consulting approaches, spectacular results occur.
Complex business landscapes
In today’s business environment, change is a constant. Increasingly complex business, market and industry dynamics mean that engaging with an advisory firm to apply methodologies, implement technology, re-engineer processes and create business strategy is no longer enough. We maximize the results we deliver with a tailored approach that establishes a clear road to understanding and success via the technology, service/product mix, regulation, markets, and budget matrices that you operate within.
Our vision
Our company was founded in 1987 with a vision to not only bring Big 4 expertise to clients, but to do this in a way that is personalized, collaborative and different. We offer highly customizable services at boutique pricing in the areas of management consulting, mergers and acquisitions, AI implementation, and social selling. Whether you are in need of a short-term engagement to identify quick-wins and add immediate business value, or a longer-term project to define and drive fundamental business change, we have a wide range of customizable services to meet your needs. Please visit our roster of services to learn more about how we can help you to navigate to your potential.
Global reach
In collaboration with our international partners, Dale Consulting (Brazil) and Columbus Holdings (Asia-Pacific), Logical Approach provides services for companies who wish to enter the North American market, and for American companies who wish to expand overseas. Our team has helped US manufacturers reach markets in South America, Europe and the mid-East.
Opportunities
In the United States, we assist our portfolio of companies in raising funds, developing marketing plans and building their internal operations. Please contact us for our current roster of companies.
Request Information
Join our client roster today, and look forward to the innovation and results our team of specialized professionals will provide for you.
