Transforming Bold Ideas into Defensible Execution
AI is reshaping how leaders allocate capital, manage risk, and commit to change. We partner with executives to bring clarity, control, and confidence to the decisions that define their organizations across AI, M&A, and enterprise transformation.
WE’RE LEADING THE CHARGE
Our Vision
The future of consulting isn’t just evolving, it is being reimagined, and we are leading that shift.
Founded in 1986, Logical Approach set out to break the mold by bringing top-tier executive decision-making expertise to clients in a way that is personalized, collaborative, and fundamentally different. Our leadership team brings decades of senior executive experience, offering clients real-world insight and executional precision when the stakes are high.
Now, we’re taking that vision to the next level. By blending deep industry experience with AI-powered intelligence, we don’t just advise. We help leaders bring clarity, control, and defensibility to the decisions that shape their organizations.
REDEFINING MANAGEMENT CONSULTING
What Sets Us Apart
Our partners are former Fortune 500 executives and Big 4 professionals who have owned and led high-stakes capital, technology, and transformation initiatives when the answers were unclear and the consequences were real. For four decades, Logical Approach has been brought in when organizations were facing moments that could not be delegated.
When acquisitions could redefine a company, when technology investments would lock in operating models for years, and when change programs could either build momentum or permanently fracture trust, we were there. We have lived the political, financial, and organizational realities of those decisions, not just advised on them.
That is why we organize our work around decision ownership, rather than using borrowed frameworks labeled as “best practices.” Frameworks inform the discussion, but they do not replace executive accountability. Instead, we focus on helping leaders retain clarity, control, and defensibility as complexity accelerates across AI, M&A, and enterprise change.
Combining Strategic Insights With Executional Excellence
Experience has shown that our small, senior teams consistently deliver greater impact, higher client satisfaction, and lower overhead than traditional engagement models. This level of senior involvement increases accountability, shortens decision cycles, and avoids the drag of layered staffing.
We’ve built our firm around this model. It gives our work the efficiency and agility required when your commitments matter and drift isn’t an option.
Execution Beyond Vision reflects that standard. We’re not just imagining bold futures, but ensuring the decisions that create them can actually be owned, defended, and delivered in the real world.
A PASSION FOR SUCCESS
Our Leadership Team
Phil Lurie
FOUNDER
Phil’s acumen for technology began at the National Science Foundation at Stevens Institute of Technology where he studied mathematics and computer science, learning to code on IBM mainframes, and then using that experience to teach programming using time sharing technology. His undergraduate research was funded by NASA and later by the NIH while studying origins of life chemistry using his software skills.
With advanced degrees in chemistry, Phil’s early career in pharmaceuticals, developing blood test and consumer products, but he transitioned full-time to IT in 1980, authoring technology plans for the NYSE and American Stock Exchanges, while at the Securities Industries Corporation (SIAC). He then went on to become CIO at Simon & Schuster.
After working at Deloitte Consulting and PWC, Phil founded Logical Approach, providing due diligence and M&A support for Private Equity, Venture Capital and Industry buyers. His team guided the spinoff of Magellan Pipeline from Williams Energy, and aided Nucor Steel in the acquisition of several retired steel mills. During a consulting assignment at SAP he accepted a full-time position as VP of Business Operations. He now rejoins Logical Approach where he most recently facilitated the merger of two not-for-for profit organizations, focusing on the emotional and practical financial issues involved in such a venture.
An avid social advocate and educator, Phil has also been an Adjunct Professor at Rensselaer Polytechnic Institute and has published work through John Hopkins University.
Euki Binns
SENIOR PARTNER
Euki is a former professional athlete who has worked at an international level with some of the most recognized names in thoroughbred racing. She has appeared in talk shows, commercials, magazines, and other news and entertainment media, and has worked behind the scenes for NBC and NBC Sports Network on their nationally televised equestrian events.
She earned both her undergraduate and graduate degrees from the University of Texas at Austin’s McCombs School of Business, and she is an alumna of Deloitte.
After Deloitte, Euki joined Logical Approach to support our M&A, venture capital, and technology implementation services. She led engagements spanning market analysis, funding strategy, and transformation initiatives for startups to Fortune 50 firms, while overseeing end-to-end technology execution and serving as executive liaison across client organizations.
She has founded and led several companies over the years and now returns to Logical Approach to provide strategic oversight and execution across our firm’s M&A, AI Strategy and Change Management practices. Her work spans due diligence, post-merger integration, and early-stage funding strategy, as well as digital transformation initiatives ranging from targeted system upgrades to complex, cross-functional implementations designed to connect capabilities, platforms, and operational practices.
In her spare time, she remains active in the equine industry, teaching, developing educational materials, and consulting on both physical and behavioral rehabilitation cases.
Stephan Steiner
EXECUTIVE ADVISOR
Stephan brings global Fortune 100 SaaS experience to enterprise and high-growth B2B organizations navigating Go-to-Market transformation. He has led large-scale M&A integrations and transitions to cloud subscription and usage-based revenue architectures, strengthening cross-functional alignment and accelerating value creation through disciplined execution and capital-efficient technology enablement.
Amid accelerating AI experimentation and growing demands for measurable outcomes, Stephan applies structured capability maturity and governance frameworks to align AI investment with strategic intent, prioritize high-impact initiatives, and continuously validate value creation across the revenue lifecycle. Pragmatic and execution-focused, he builds GTM operating systems that turn transformation into accountable, scalable growth.
Stephan serves as Executive Advisor for our AI Strategy and Revenue Acceleration practices. He advises executive teams on strengthening decision ownership, clarifying performance accountability, and structuring growth initiatives for sustained impact. His focus is ensuring that strategic commitments translate into measurable enterprise results.
Kirsten Boileau
PARTNER
Kirsten is a change management and learning strategist with more than 20 years of global experience in revenue enablement, leadership development, and organizational transformation. She has led high-impact initiatives that strengthen capability, accelerate performance, and support sustainable growth across complex environments.
Prior to joining Logical Approach, she served in strategic roles at SAP, where she developed global learning programs in marketing, leadership, and social selling enablement. She is known for translating strategy into practical learning experiences that not only drive measurable business outcomes but also strengthen culture and connection.
An International Coaching Federation Accredited Coach (ACC) and certified DiSC facilitator, Kirsten blends coaching expertise with behavioral insight to support leaders and teams through change across technology, non-profit, and high-growth organizations.
At Logical Approach, she brings a thoughtful, pragmatic approach to helping organizations navigate complexity and lead change.
Sylvie Lachkar
PARTNER
Sylvie has worked her way up the ranks of major global technology companies over the past 34 years in marketing, partner management, business development, and training roles. She co-led the Global Social Selling program at SAP and managed the global social media strategy for SAP Industries thought leadership content.
She is now an entrepreneur, advising, coaching, and training enterprises in Social Selling, Employee Advocacy, Gen AI and executive influence, and has been working worldwide for the past 10 years, supporting sales teams and senior leaders in expanding market presence, strengthening client engagement, and driving measurable revenue performance across competitive markets.
Sylvie has compiled this wealth of experience into a book she has co-written with Hervé Kabla, “Mastering Social Selling Like a Boss”. In her book, she shares key insights on corporate communication models and how organizations can successfully strengthen their relationships with clients through social networks. She is an expert in networking and knows how to use social networks to their full and powerful potential.
Alain Dumas
SENIOR ADVISOR
Alain leads our risk management advisory services with eight years of specialized expertise in Governance, Risk and Compliance and 18 years of international experience in the high-tech industry. He guides clients in designing and executing third-party risk management (TPRM) programs across strategic, reputational, operational, and information security domains.
Prior to Logical Approach, he directed third-party risk management for SAP Global Marketing’s global operations. In this role, he established vendor oversight frameworks, led risk-based due diligence and onboarding processes, managed ongoing monitoring programs, and ensured regulatory and contractual compliance across a large SaaS vendor portfolio.
Alain’s expertise encompasses the complete vendor lifecycle, from due diligence and selection through ongoing monitoring, remediation, and audit readiness. He specializes in vendor compliance program design, third-party AI risk assessment, security controls integration, business continuity planning, and risk mitigation strategies that enable organizations to build scalable third-party risk programs.
Marco Argaez
EXECUTIVE ADVISOR
Marco Argaez is a Barcelona-based growth and go-to-market leader specializing in partner ecosystems, AI-enabled demand generation, digital pipeline acceleration, and social selling.
With over 20 years of experience at SAP, Salesforce, Microsoft, and HP, Marco has led global and regional initiatives that generated more than €700M in pipeline, delivered hundreds of thousands of qualified leads annually, and enabled thousands of partners and sellers to scale revenue growth.
He designs and deploys AI-driven demand engines that improve lead quality, funnel velocity, and sales activation, helping organizations turn data into predictable pipeline. A recognized pioneer in social selling and digital engagement, Marco has built programs that empower sales teams and partners to create trusted relationships, increase buying intent, and drive measurable revenue impact.
Marco brings deep expertise in partner-led growth, digital GTM execution, and ecosystem activation, combining strategic vision with hands-on execution and a collaborative, data-driven approach to accelerate pipeline creation and improve conversion performance.